Help Your Products Show Up in ChatGPT Product Search
OpenAI's new ChatGPT Product Search tool pulls in real product listings based on natural-language queries. Here's how to optimize your listings so hungry customers can find you.
Whether you sell through Shopify, Wix, Squarespace, or your own website, there's a powerful tool from OpenAI that can significantly improve how potential customers discover your offerings: ChatGPT Product Search & Discovery.
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ChatGPT Product Search ToolThis tool allows users of ChatGPT (with browsing enabled) to find real products in response to queries like:
- "I'm looking for a catering unique experience"
- "Best homemade dish around"
- "Healthy food near me"
- "Private chef for dinner party"
Instead of returning generic ideas, ChatGPT now pulls actual products that match the intent—helping small brands compete with larger ones when their listings are well-optimized.
Why This Matters for You
More Discoverability
Your products can be surfaced organically through conversational queries.
Free Exposure
Unlike ads, this doesn't cost you anything—it's pure organic reach.
Natural Search Behavior
This taps into how real people search—by describing needs, not brand names.
Better ROI
A well-written product title and description could now reach millions of ChatGPT users.
This is especially powerful for cooks with niche products, hard-to-find food, or cultural services that often get buried in traditional search engines or ad-heavy platforms.
You don't have to "do" anything to be included—OpenAI indexes public listings automatically—but you do benefit when you write product titles and descriptions with clarity, keywords, and purpose.
5 Tips to Make Your Listings Stand Out
Follow these guidelines to optimize your product listings for AI-powered search.
Write Clear, Benefit-Oriented Titles
Include what the product is, who it's for, and its core benefit.
Use Natural Language in Descriptions
Mirror how people talk or search.
Looking for a taste of home? Our slow-cooked Nigerian jollof rice brings the authentic flavors of West Africa to your table—perfect for family dinners, celebrations, or when you're craving comfort food that reminds you of grandma's kitchen.
Add Specific Keywords—but Don't Keyword-Stuff
Use terms real people might type into ChatGPT or Google.
"home-cooked Indian food delivery," "authentic Ethiopian injera near me," "private chef for intimate dinner party," "gluten-free meal prep service," "cultural catering for events"
Include Pricing, Materials, and Size Info
The AI may filter out listings without complete info. Transparency builds trust and discoverability.
Serves 4-6 people • $45 per tray • Includes reheating instructions • Available for pickup or local delivery within 15 miles • 48-hour advance order required
Think Like a Question
Ask yourself: What question would my product answer? Then make sure your listing content includes that language.
"Where can I find authentic homemade pierogies in my area?" → Your listing: "Handmade Polish Pierogies – Authentic Family Recipe, Made Fresh to Order"
Ready to Build More Than Just Listings?
Free tools are a great start. But real growth comes from structure — pricing, positioning, repeat customers, and strategy built around your food.
If you're ready to go deeper, we'll build it with you.
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